Minnesota’s hub for library resources, redesigned
Minitex is the one-stop shop for libraries across Minnesota—and the nation—in need of interlibrary loan, discounted library products, database access, catalog digitization, and more. When I joined the Minitex team, one of my most important tasks was to coordinate the rebranding of the organization as we transitioned from a decades-old logo and website to a contemporary new look and user experience.
Before my arrival, Minitex contracted a local marketing agency to design their new logo, and while it was an improvement over the dated look of the previous logo, when I received the design files I knew there was still some work to be done. I wanted this design to be pixel perfect, and that meant cleaning up the shapes in Illustrator and finding a typeface that matched the geometry in the interlocking lines.
Minitex serves as the connective tissue that holds together libraries across the upper midwest, and this logo emphasizes the interwoven nature of the community we support. Everything we have, we share with others when they need it, and together we weave a tight fabric of education, resources, and community support.
